The Royal Enfield manufacturer company has announced the launch of two new color options of its Royal Enfield Classic 350. The RE Classic 350, the best-selling bike in India is now available in two colors namely Metallo Silver and Orange Ember.
The company informed the Royal Enfield Classic 350 with the introduction of two new color variants will be equipped with alloy wheels and tubeless tires. This option is available under the Royal Enfield ‘Make it Yours-MiY-programme.’
The MiY initiative was available with Royal Enfield 650 Twin bikes for the first time and followed by the Royal Enfield Meteor 350 and now available with the Royal Enfield Classic 350.
Vinod K. Dasari, CEO, Royal Enfield, said the Classic 350 has been one of their most successful motorcycles for over a decade. The simple, timeless design and pure motorcycling experience of the Classic have witnessed immense appreciation and love from riding communities over the years.
“In a continuous effort to evolve the Classic, we have introduced new variants of the motorcycle and added the option to view and configure, enabling our riders to express themselves in distinct and unique ways”, he added.
The young and vibrant color schemes and trims of the Classic 350, coupled with several personalizations and accessorization combinations via MIY will definitely offer a more involved purchase and ownership experience for riding enthusiasts, insists Mr. Dasari. He also said the company is also very happy that MiY has been very well received by the audiences.
More than 80% of newly launched Meteor owners have opted for MiY solutions which is a testament to its success. The company is confident that Classic 350 customers will follow suit.
ROYAL ENFIELD CLASSIC 350 NEW COLOR MODEL PRICE
The two new color models of the Royal Enfield Classic 350 will be priced at INR.1.83 lakh.
The Classic 350 in its two new color variants will be available for purchase at all Royal Enfield stores in India starting Thursday (November 26).
ROYAL ENFIELD MiY Initiative
The Make it Yours initiative was launched by the Royal Enfield in the month of October this year. This initiative is activated through an app-based 3-D configurator. The application allows customers to access thousands of possible combinations in personalization options with a choice of colors, trims, graphics, genuine motorbike accessories, and many more.
The genuine motorcycle accessories will be available with a maximum of a two-year warranty. Customers can book via the application and they will get the status of the delivery timeline of their motorcycle.
Using the 3D configurator on the RE website, app or at the dealerships, customers can choose to “express themselves in their unique way,” says Royal Enfield.
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