Electric vehicles are set to rule the automobile industry of the entire world. Having said that, they won’t compromise the quality, luxury, and features provided by non-electric cars.

Almost every car manufacturer company is slowly moving towards the production of electric cars. And Mercedes is one of them which has already produced EVs like EQC but now is preparing to introduce the electric vehicle of the future known as Mercedes-Benz VISION AVTR.

In this article, we will be exploring the Mercedes Vision AVTR Price in USA, features, design, and other details.

The Mercedes Vision AVTR is a groundbreaking concept vehicle inspired by AVATAR. This concept car is planned for development with the AVATAR team and advanced vehicle transformation. The car reflects the vision of Mercedes-Benz designers, engineers, and trend researchers.

The Coolest Concept Car in the world.

The VISION AVTR is meant to be an agile implementation of the dynamic luxury saloon that comes with four high-performance and near-wheel-built electric motors. This vehicle is expected to create a new benchmark for EQ power with a combined engine power of over 350 kW. The power generated by the four fully individually controllable motors is enhanced by the intelligent and fully variable torque distribution. The driving dynamics are assisted by intelligent distribution in a highly efficient manner.

Besides, the reliability and excellence of the driving dynamics are powered by an innovative all-wheel drive with torque vectoring. Not only performance but the VISION AVTR is also conceptualized for optimum safety. Each wheel of the concept vehicle can be driven separately with varying driving conditions.

One of the interesting features of the VISION AVTR is its ability to move sideways by approximately 30 degrees. This is possible due to the ability of the AVTR to drive the front and rear axles simultaneously or in opposite ways. This feature is unique compared to conventional vehicles. This concept vehicle is expected to have a movement called ‘crab movement’ depicting a reptile-like appearance even its movement.

Mercedes-Benz VISION AVTR Design


33 multi-directional movable surface “bionic” flaps
Vegan DINAMICA® leather interior
Karuun® wood flooring
Rose gold tire rim arms
3D graphics

Multifunctional control element
“Vehicle to Grid” function restores energy to the public through highly efficient batteries controlled by artificial intelligence

Features of the Mercedes-Benz VISION AVTR

Brain-Computer Interfaces (BCI) Technology

Mercedes Vision AVTR BCI Technology

The all-new Mercedes-Benz Vision AVTR will be equipped with Brain-Computer Interface (BCI) Technology (a revolutionary technology) that measures users’ neuronal activity and triggers the targeted function in the vehicle.

The BCI technology creates a direct connection of the Vision AVTR with the human brain.

How does it work?

The BCI technology uses light dots that are projected onto the fully digital dashboard. The Vision AVTR user wears a BCI Device with wearable electrodes attached to the back of his/her head. This device records brain activity and activates a direct connection to the vehicle following a one-minute calibration.


After establishing a successful connection, the brain reacts to the visual stimuli on the dashboard and the BCI device analyzes users’ neuronal activity in the cortex in real-time. With that, the system recognizes on which light points the user directs his/her focus and full attention.

For instance, if the user shows strong focus, it will result in higher neuronal activity which then triggers the targeted function in the vehicle.

Markus Schafer (Member of the Board of Management of Mercedes-Benz AG) said, “The VISION AVTR underlines the courage and pioneering spirit of our brand and is exactly the right concept to test and further develop BCI applications. This concept vehicle impressively depicts the future of mobility in which man, nature and technology are in harmony with each other.”

Why BCI technology is important?

Technologies like BCI are considered a better option for assisting people with physical handicaps. Besides, it can provide relief to the users and focus on the amazing driving experience.

Organic Battery Technology

VISION AVTR FEATURES (Mercedes Vision AVTR Price in USA)

The VISION AVTR concept car is a fully electric concept vehicle to be powered with innovative and highly reliable organic battery technology. The intelligent and innovative electric drive is powered by a particularly powerful and compact high-voltage battery. The all-new battery technology to be featured on the AVTR is based on a graphene-based organic cell chemistry that eradicates rare, toxic, and expensive earth-like metals.

The electromobility of the AVTR is out of fossil resources due to the revolutionary battery technology. This technology is to be introduced for the first time in electric vehicle production. Another important feature is the recyclability of the battery by compositing and it is 100 per cent recyclable due to the materiality. With that, Mercedes-Benz resembles the high relevance of a future circular economy in the raw materials sector.

Exceptionally fast charging capability

The VISION AVTR with intelligent and innovative battery technology comes with an exceptional fast charging capability that is supported by automated, and conductive charging technology. The battery charging technology is featured with an exponentially high energy density – compared to today’s battery systems with up to 1200 Wh/litre.

With such innovative and next-level charging technology, the VISION AVTR gets its battery fully charged within 15 minutes. Besides, the technology allows maximum flexibility with regard to the construction space. The battery adapts ideally to the shared space vehicle concept with a local minimum of 94 millimetres. With this, the multifunctional interior of the AVTR is optimized.

Power Performance and Range

VISION AVTR (Mercedes Vision AVTR Price in USA)

The VISION AVTR is powered by a 110-kWh battery that can provide an electric range of over 700 kilometres. By recuperating during roll-out and braking, the high-voltage battery can be recharged with higher efficiency than established systems while driving and thus contributes to the high energy efficiency of the overall system. 

Optimized Efficiency

The efficiency of the Mercedes-Benz VISION AVTR is considered more important as compared to the driving concept as it comes with enhanced digitalization. The performance of a large number of so-called secondary consumers also comes into focus – along with their efficient energy supply, without negatively affecting the drive power of the vehicle itself.

The energy consumption per computing operation is an important aspect of the new computer chips for the VISION AVTR. This new technology trend will excel in the coming years with the growth of sensors and artificial intelligence in the automobile industry.


The neuro-inspired approach also called neuromorphic hardware is conceptualized for the AVTR to minimize the energy requirements of sensors, chips and other components to a few watts. This will be possible with the supply of energy from the cached current of the integrated solar plates on the back of the VISION AVTR. In addition, the AVTR comes with 33 multi-directionally movable surface elements that act as “bionic flaps”.

Watch the Official Video

Mercedes Vision AVTR Price and Features

Merging of Interior and Exterior

The Mercedes-Benz VISION AVTR is to be introduced with a completely refined new design approach for the first time. The design concept comes with a combination of the exterior, interior, and UX from the first sketch. The holistic design concept of the electric vehicle resembles man and human perception as the initial design point.

VISION AVTR EXTERIOR (Mercedes Vision AVTR Price in USA)

The design of the AVTR initiates with the passengers’ experience and then emphasizes the perception and requirements of the passengers. This concept of the car is especially proposed for the perception of its passengers.

Moreover, the electric concept vehicle is designed to provide an immersive experience space where passengers connect with each other, the car, and the surrounding in a unique way.

Built with Sustainable Materials

The colour design is inspired by the colour world of the sea as the large areas of AVTR such as the back shell of the seat and the sky are decorated with a colour-changing fabric. The textile changes its colour from dark blue to subtle light blue depending on the variation of light.

The luxurious-looking seats are designed with vegan DINAMICA leather which is the first and only microfibre material ensuring environmental sustainability throughout the entire production cycle. This leather is a recycled material produced from old clothing, flags, and PET plastic bottles. Detailed attention is paid to low pollutant emissions and low energy consumption during the production phase.

VISION AVTR INTERIOR (Mercedes Vision AVTR Price in USA)

The DINAMICA leather is favorable for use in luxurious car interiors due to its optimum performance, versatility, and high quality. Besides, the leather guarantees slip resistance for passengers on the seats. You feel like a ‘welcome home’ feeling with the softness of DINAMICA leather.

Explore more concept Mercedes Benz vision cars and know them in detail by clicking below links.
Mercedes-Benz EQG SUV concept
Mercedes-Benz Vision EQXX concept
Mercedes-Benz Vision AMG concept 

Featured with Intuitive Control

The digital neurons of the VISION AVTR flow through the grille through the wheels to the rear area and respond to the approach of the passengers by visualizing the energy and information flow of the environment. When a person places his/her hand on the center console of the concept vehicle, the interior comes to life and the AVTR recognizes the driver by his/her breathing. Due to this feature, the initial interaction between the human and the vehicle happens completely through the control unit.


In addition, the VISION AVTR creates a biometric connection with the driver and enhances his/her awareness of the environment. The digital neurons depict the flow of energy and information by flowing from the interior into the exterior. For instance, the energy flows to the corresponding side of the vehicle when changing direction. Likewise, the neurons flow over the outside of the vehicle when driving.

Immersive Experience Space

The AVTR’s curved display module replaces a conventional dashboard and establishes the visual connection between passengers and the outside world. One of the cool features of this concept vehicle is that the outside world around the vehicle and the surrounding area is displayed in real-time 3D graphics and at the same time it also shows the event on the road in front of the vehicle.


Such features allow passengers to discover and interact live with the environment in a natural way. Passengers get an opportunity to interact with various views of the outside world with the real-time image combined with energy lines that bring the interior to life.

The VISION AVTR allows you to explore the details of three wonders of nature – the Huangshan Mountains of China, the 115-meter-high Hyperion Tree found in the United States, and the pink salt Lake Hillier from Australia.

Another interesting feature is that passengers can keep themselves aware of different forces of nature that are not normally visible to the human eye. Examples of such forces can be taken as ultraviolet light, magnetic fields, or bioenergy.

Designed with Bionic Formal Language

The Mercedes-Benz VISION AVTR concept vehicle combines both luxury and sustainability. This innovative concept car can blend harmoniously into its surrounding environment and communicate or interact with it.


This ultimate luxury electric car is the perfect example of the fusion of humans and nature with the utilization of intelligent technology. Your AVTR becomes an extension of your own body and a powerful machine to discover and explore the environment as soon as you enter the vehicle.


BATTERY110 kWh battery
BATTER TECHNOLOGYGraphene-based organic battery technology
POWER469 hp with all-wheel drive with torque vectoring
EMISSIONS0g/ml CO2 emissions
SENSORSIntelligent and interactive sensors
RANGEEstimated range of 435 miles
CHARGING CAPACITYFull charge in less than 15 minutes

Mercedes Vision AVTR Release Date

Mercedes Vision AVTR concept, design and first look were unveiled by the company on its official YouTube Channel on January 8, 2020. Likewise, the official video of the road test was published on September 26, 2020. Popular automotive channel Supercar Blondie got an opportunity to drive the coolest vehicle in Dubai.

The availability of Mercedes Vision AVTR is not disclosed because it is the concept or a prototype only. As per the statement of the Mercedes-Benz, this awesome next-generation car shows what future automotive innovations could look like.


The Mercedes Vision AVTR price in the USA would start from US$76,000 when it becomes available for sale. This speculation was made by various international media, critics and auto enthusiasts. However, the Mercedes VISION AVTR is the prototype only and its price and availability are not disclosed officially.

Is Mercedes Vision AVTR For Sale or not?

Also, Mercedes has declared that Vision AVTR is only a prototype and is not for sale. The company said the purpose of their Vision AVTR concept car is to show the world how the industry might look in the (near) future.

You can expect advanced vehicles like Mercedes VISION AVTR in the coming future.

FAQs on Mercedes Vision AVTR Price in USA

How much does a Mercedes AVTR cost?

It was said that the Mercedes Vision AVTR Price would start from US$76,000 however, this coolest concept car is the prototype only as of now. That’s why the availability and cost are unknown.

Can you buy a Mercedes AVTR?

At present, the Mercedes Vision AVTR Price and availability are unknown. Besides, Mercedes-Benz declared the car is a prototype only and is not for sale.

Is the Mercedes AVTR real?

Yes, the Mercedes Vision AVTR is the real car that is manufactured by Mercedes-Benz to show what future auto innovations would look like.

How fast is the Mercedes AVTR?

The Mercedes Vision AVTR’s top speed is not tested yet however, it is expected that the car easily crosses 130mph.



Please enter your comment!
Please enter your name here